Foursquare and Amex
When I was checking in at the cinema on Foursquare recently I noticed the nearby Nandos had a ‘special’. These are usually a bit useless – a free drink for the mayor – but as I occasionally go to Nandos I looked to see what it was. It turned it was a deal where if I used my Amex card there I’d get back £10 on a £10 spend. Bargain.
This is something Amex has done for a while in America and I remember being rather disappointed it wasn’t doing it in the UK. Pleasingly it is launching with a similar £10 back on £10, or £5 back on £5, with useful retailers like Tesco, Eat and Pizza Express. Set up is easy. Sync your card via the Amex website, check in to participating places on Foursquare and ‘load’ the offer, then just pay by Amex. You don’t need to tell the retailer what you are doing or show them a voucher.
I’ve blogged before about not being able to give a reason why I use Foursquare but now I have one.
Incidentally, through reading about this I discovered the Explore section of the Foursquare app*. I cannot remember ever using it despite it sitting on the bottom navigation bar. It further proves that if you have a product which people use to do one focused thing it hard to get them to notice other functionality you offer.
*The Foursquare iOS app has since been completely updated and Explore is now more integrated.
Instagram marketing agency
To help (or feed) my obsession with New York I follow newyorkcity on Instagram. Every day a cool photo of the cool city is posted and it makes me want to go back there even more. It’s a popular feed with more followers than the Instagram app can show (it says 260…). Photos will get 10,000 likes and hundreds of comments.
I noticed this morning the feed’s owner/photographer announced she’d cofounded a company, The Mobile Media Lab, and for their first client, Samsung, she’ll be shooting with their Galaxy Note.
So, this is an agency set up by three people, which is specialising on getting brands on to Instagram. No big surprise here – a new market has opened up and there’s an opportunity to get in early. It will be interesting to see how effective they can be on Instagram. Their website has a case study of brand promotion which has already happened on the newyorkcity feed but I never noticed it.
Strangely over the past few days a few photos which feel more like personal interest have crept into newyorkcity (like an award ceremony). I’m not sure of the logic behind this. I follow it for great pictures of the NYC, and if they mess with that too much I’ll stop following.
The Montague was an amazing old boozer packed full of dusty taxidermy and seafaring memorabilia. It was the kind of pub you don’t get anymore. It closed mainly due to the death of the couple who co-ran it (into their 80s) and also because it was no longer fire safe.
The end of the Montague was inevitable. It was too big and just too far away from things to draw enough of a crowd to keep it going. Back in the day it welcomed coach parties on their way from Dover. More recently it hosted bands and student nights.
The taxidermy and memorabilia have been sold at auction. I cannot see anyone else taking on the lease. I dread the day I drive past and see new build flats in its place.